Shoreditch Ski Club

Founded in East London by Wil Beedle, Shoreditch Ski Club creates eco-outerwear with a city-to-slopes attitude. From their iconic puffers to perfect bombers, each piece blends cutting-edge performance-wear tech with beautifully-designed silhouettes. Loved by Bella Hadid, Emily Ratajkowski, Karlie Kloss, Miranda Kerr, Vittoria Ceretti, and yours truly.

East London, England