Ninety Percent

Ninety Percent was born from a friendship between Para Hamilton and Shafiq Hassan, who dreamed of making a tangible impact on the world. As such, 90% of the label’s profits are shared with charitable causes chosen by customers. Meanwhile, the pieces themselves reflect Ninety Percent’s values of inclusivity, sustainability, and community impact. The brand creates modern, sustainable fashion, offering easy and chic everyday wear in certified organic cotton and other sustainable materials.

London, England